It’s an age old battle: who’s better – Nike or adidas? Well, we’ve weighed up the pros and cons of both sides, and following on from our article favouring adidas last month, here we’re going to look at the pros of Nike. Read on to find out where we think Nike have the upper hand.
We’d like to stress the point that both brands are favourites of ours, and each have their very own set of pros and cons – this list is more just showcasing the strong points of each brand. Nike had an amazing year last year, and from what we’ve seen so far in 2018 they’ve got even more exciting things to come. Anyway, continue reading to find out exactly just what Nike does better than adidas.
Nike are renowned for their huge marketing campaigns, often branded with striking visuals. One of the most notable features of these advertisements is the traditional bold font that’s still used today. Nike are also a big fan of slogans, with one of the most iconic of these being “Just Do It”. From just hearing that phrase, I’m almost certain you would immediately think of Nike. The brand are no strangers to controversy either – a few years back they advertised the Sock Dart with a poster featuring the phrase “Rock Out With Your Sock Out”, which caused a fair amount of media attention as you can imagine.
7. Michael Jordan
I’m not sure that when Nike signed the deal with Michael Jordan that they even predicted how huge the Jordan Brand would go on to become. Jordan’s are arguably the original and best “sneakerhead” shoe, and with countless variations having released to date, the brand is showing absolutely no sign of slowing down at all – in fact, 2018 looks set to be a huge year for Air Jordan’s. Many brands have famous sports names on board, but I don’t think anyone or anything can top Michael Jordan.
Another area where Nike definitely has the upper hand is when it comes to collaborations. They’ve collaborated with pretty much every big name under the sun, and nearly all have been a huge success. Supreme, Off-White, Kendrick Lamar, Eminem and VLONE to name just a few. Some of these have become arguably the most desirable releases of recent years, and resell for insane amounts. The proof is in the pudding that people go insane for the right Nike collaboration.
5. Back to the Future
Remember the iconic appearance that the Nike Air Mag’s made in Back to the Future 2? The legendary self lacing sneakers were just a concept for many years, until they eventually became a reality in 2016. The sneakers were auctioned off for charity and are now one of the most valuable pairs to hit the resell market. They’re lusted for by sneakerheads and movie fanatics alike, and it’s extremely unlikely that they’ll ever be made again. Once again, this was an epic marketing stunt on Nike’s part that spanned many years.
4. Tinker Hatfield
When it comes to footwear designers, I can’t think of anyone more well-known and relevant than the legendary Tinker Hatfield. He’s worked for Nike for what seems like forever now, and is behind some of the most iconic silhouettes of all time. The Air Max 1, Air Jordan III-XV and the more recent Nike Hyperadapt were all products of his hard work. He’s now achieved a god-like status in the sneaker world, and so far he’s yet to be beaten.
Early last year, Nike introduced a brand new model featuring brand new technology to their roster. The model in question was titled the Nike Vapormax. It featured a fully visible air unit underfoot, offering unparalleled levels of comfort, and a Flyknit upper making the sneaker extremely lightweight. The Vapormax has seen great levels of success since its introduction, and has been the subject of many great collaborations, such as those with Comme des Garçons and Off-White. It’s only up from here for the Vapormax, and it’s definitely made its mark on the sneaker scene already.
2. Air Max
If there’s one thing that Nike have done exceptionally well, it’s their Air Max line. It’s totally stood the test of time and is still as relevant today as it was when it was first introduced, if not more relevant. The original Air Max 1 was designed by Tinker Hatfield in 1987, and is one of the most recognisable sneakers on the planet. Since then, countless renditions of Air Max models have launched, including timeless silhouettes such as the AM90, AM95 and AM97. Nike dedicates an entire day to the Air Max range each year, and it’s always packed full of events and limited edition releases.
The Nike Swoosh is one of the most recognisable logos in the world. Period. It’s been used for years and featured throughout countless advertising campaigns, as well as featuring on the majority of Nike sneakers. It’s on par with logos such as those from McDonalds and Coca-Cola when it comes to recognition, and although adidas have the iconic three-stripe logo, it just doesn’t quite make the cut when it comes to instant recognition.
On That Note
It’s clear that as a brand Nike has a lot going for them, and they’re showing no signs of slowing down anytime soon. 2018 looks set to be a huge year, and only two months in we’ve already seen some impressive releases.
This has the potential to change at anytime, and we’ll be watching closely for sure. But for the time being, both brands have some great strategies, so we’ve got to declare it a draw.
Where to buy a pair of Nike
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